Serving up Delight with Good Coffee Co. Portland, OR

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The best things in life are shared with those whom also care about the details of the process and keep their eyes wide open for the journey.


After visiting Good Coffee, we got a taste of how owner Sam Purvis and his team strive to create delight in every detail of the Good Coffee experience.

At Roamers, we find adventure in just about everything, including a cup of joe. From rising out of your tent to greet the sunshine and throw a pot of coffee over the flame to strolling into the local coffee shop on the corner to feel immediately awakened by that delicate light roast, aroma.

That’s what it was like walking into Good Coffee on a Wednesday morning in downtown Portland, Oregon. After sitting down to a rich, vibrant espresso and sharing good conversation, we had the opportunity to go behind the scenes with Sam and find out he revels in the details of his coffee business to make every customer’s experience the best it can be.  

“When we just boil it down, ‘delight’ is what we want the end result to be.” - Sam

 Link to Full Video:

Coffee Convo with Sam Purvis

 What was your inspiration behind the inception of Good Coffee?

When Nick, my brother, and I started Good Coffee, and there was actually a third business partner at the time when we all started good coffee, ultimately at that point in time we would have just said we want to build a coffee company with the bedrock built on great hospitality and understanding what the true end result should be.

What gets you up every morning to spearhead your coffee business?

When we just boil it down, ‘delight’ is what we want the end result to be. At the end of the day, I think we got into this business because we like being with people, we like connecting with people, and making people happy. Creating ‘delight’ for people has always been this thing that has driven us.

When you actually highly value the user experience and just ‘delight’ creation, you actually value the product more because it becomes one of the main tools in your tool belt to create great experiences with people. We've made these decisions over time where we're either going to do something or we're not going to do something because it puts our hands on the steering wheel of continuing to finesse and control the consumer experience.

Why is it so important to you to focus on the details of your craft?

When you care about creating a great experience for people, product actually is the point, and it's a craft that we continue to get better at. Coffee is the product, but at the end of the day, when someone walks in the front door and when they leave, that’s the entire experience from start to finish. For us, the goal being to continue to create delight for people - our guests and the communities that we work inside of. I want to be happy in my work and I am. I think you start to realize that you didn't just start a company so that you could be happy; you started a company because it makes other people happy, and you're also building around a team to make sure that they're happy.

Shop the Good Coffee Kit Below:


The Redwood Workshirt in Olive


The Weston Workwear Pant in Indigo


The Pebble Button Up in Olive

 The Pacific Trouser in Dijon


Experience delight on your next roam through Portland:

1150 SE 12th St.
Portland, OR 97214

4747 SE Division St.
Portland, OR 97206

2175 NW Raleigh St.
Portland, OR 97210

813 SW Alder St.
Portland, OR 97205


GoodCoffee Journal Roamers

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  • Hey, sam
    just read the book under the overpass. made me think what you two were up to today, from 2003 to 2019. i’m in gresham, oregon. been on a waiting list for housing for over 5 years, wasn’t a senior when i signed up, i am now. was living in a 1985 truck that was given to me so i wouldn’t have to sleep on the streets. 3 church’s took up donations to buy me a 1997 honda civic when it died last year. your book has touched my soul. thank you for being part of the story and sharing it with us. hope to do more by reaching out to people, not seeing them as homeless, but seeing them as God sees me. thanks again, and have a blessed life. vikki

    Vikki Carll on

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